Enjoy, create, expand.

This commercial by Sber Bank is the perfect illustration of the popular Japanese term “ikigai”. 

Also referred to as “life purpose”, this term is a convergence of four areas of life: what you love, what you're good at, what the world needs, and what you can be paid for.

Anyways, the young artist Nastya seems to have found hers. In this video she showcases her incredible skills
as a young artist and entrepreneur. She lives her passion for art and animation as the main character
and invites you to do the same.

Today, self-employment rhymes with success. 

Like Sber Bank, encourage small businesses and help artists share their wildest creative ambitions.